The New Consumer Journey: Digital Connectivity & Brand Connections

I have spent many years building frameworks to illustrate complex ideas with simple visuals.  As a strategist, I do love frameworks.  I like the idea of deconstructing and reconstructing concepts and ideas; trying to figure out solutions that can be applicable universally.Here is some recent thinking on the consumer journey, the when, where, how and why people go through the process of purchasing a product or service in the new digital world of social, mobile connectivity.