What changes. What endures. What matters next.
For more than 20 years, I’ve helped organizations turn strategy, creativity, and emerging technology into products, experiences, and solutions that drive growth.
What I Do
I work across strategy, technology, creativity, and experience to help organizations understand what is changing, what matters, and what to do about it.
Strategic Foresight— Identifying the shifts in technology, culture, and behavior that are most likely to reshape markets, expectations, and opportunity.
Innovation-to-Market — Shaping how emerging capabilities become products, services, and experiences that are strategically positioned, clearly understood, and ready for adoption.
Executive Advisory — Working with leadership teams through moments of change, with a focus on where to adapt, where to stay grounded, and how to move with intention.
Building —I’m currently building All Things Trust, including the Trust Stack, a system for evaluating how credibility and clarity strengthen AI and digital experiences.
Current Writing & Thinking
I write about trust, technology, credibility, and the changing structure of digital experience.
From Surface Credibility to Proof: Polished experiences alone no longer create trust. Credibility now depends on verifiable structure, not just surface presentation.
The Rise of Synthetic Legitimacy: As AI lowers the cost of appearing credible, authority can be manufactured at scale. The challenge is no longer artificial content, but artificial legitimacy.
The Architecture of Credibility: Why credibility is becoming an infrastructure layer in digital systems, not just a messaging layer in brands. The shift from perceptual to functional trust.
Trust as Constraint or Creative Catalyst: Why trust is moving from something organizations defend to something they design for, and how that shift is reshaping innovation and brand experience.
TRACK RECORD
Chief Innovation Officer — TBWA\Chiat\Day
Managing Director, Innovation Lead — Accenture Song
Global Head of Digital Strategy, EVP— Havas Media Group
Group Director & Partner, Digital Strategy — Ogilvy