Right time, right place, right message: Location-Based Marketing
Localized advertising has been around for a long time, since the first time a storeowner posted a street sign to promote their shop. However, more recently the term ‘’localized’ has taken on new momentum as global, regional and local brands are all increasingly relying on geo specific media to connect with people in real-time in a more personal, meaningful, and impactful way.Here is a video I recently developed about LBM with Foursquare, Google, JCDecaux and the Location Based Marketing Association, and also a white paper and Trends deck.
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