What is a Meaningful Brand?
- Most people would not care if 74% of brands disappeared.
- Less than 28% of brands notably improve our quality of life
- Havas, 2015 Meaningful Brands Global Survey, 3000,000 people, 34 markets, 1,0000 brands
- Havas, 2015 Meaningful Brands Global Survey, 3000,000 people, 34 markets, 1,0000 brands